Rasha Al Tekreeti's journey is a testament to resilience, determination, and a profound connection to her roots. Born in Iraq, she experienced the emotions of the Iraq War and the subsequent shifts from Iraq to Syria and then to the UAE. These experiences molded her into a strong individual with a deep longing to contribute positively to her homeland. Rasha's story is one of a transformation, fueled by her innate love for travel, exploration, and design.
From an early age, Rasha displayed a keen eye for detail and an unwavering fascination with the art of creating spaces. Her innate curiosity and nomadic spirit led her to pursue a career in interior design. She earned her Bachelor of Fine Arts in Interior Design from the American University in Dubai and later attained a master’s degree in the strategic design of Spaces from IE University in Madrid. This academic journey equipped her with a unique blend of architectural and strategic planning expertise, enabling her to envision spaces that are not only visually captivating but also strategically planned for optimum functionality.
Rasha's master's thesis showcased her visionary thinking. She proposed the repurposing of an abandoned amusement park into a reimagined tourism attraction, demonstrating her ability to infuse new life into forgotten spaces. This dedication to innovative design caught the attention of her peers and mentors, leading her to mentor students and participate as a jury member for senior theses at her alma mater.
Her approach to design centers around research, agile strategic thinking, and a comprehensive understanding of human psychology and brand identity. Rasha's commitment to reinventing design thinking has garnered her significant recognition in the industry. Her work has been featured in prestigious publications like Dezeen and Arch Daily. In 2018, Rasha earned the title of "Young Interior Designer of the Year" at the Commercial Interior Design Awards, lauding her leadership skills and modern aesthetic. Her accomplishments continued in 2022, as she secured a place in the 30 Creative Power List by Design Middle East.
Driven by her desire to give back to Iraq and reshape its perception, Rasha founded her own interior design Warû. The name "Warû" holds profound significance; it reflects her nomadic spirit and is a tribute to her tribe's history. Rasha meticulously searched for a name that encapsulated her identity and beliefs. As a firm believer of Iraq's heritage extends beyond its wartime reputation, she chose a name that resonates with the concept of nomadism. Through Waru, Rasha aims to create nomadic spaces that evoke a sense of wonder and discovery, while also reminding the world of Iraq's rich cultural heritage and contributions to civilization.
Since its inception, Warû has achieved remarkable milestones. Within a year, the company successfully delivered 9 diverse projects, not only in the UAE but also expanding to the Kingdom of Saudi Arabia. Rasha's designs not only transform physical spaces but also inspire change in individuals' perceptions. She orchestrated a transformative hike that brought together industry professionals, breaking down barriers and encouraging holistic well-being.
Rasha Al Tekreeti's journey embodies the power of determination, creativity, and a deep connection to one's heritage. Her commitment to design, coupled with her nomadic soul, has led to the creation of Waru, a beacon of innovation and cultural preservation. Rasha's passion for reshaping perceptions and inspiring change positions her as a strong contender for Interior Designer of the Year. Her ability to blend psychology, history, and design into transformative spaces is a testament to her unique vision and impact on the industry. Rasha continues to design spaces that tell stories, inspire exploration, and evoke a sense of wonder.